{"product_id":"copywriting-strategies-a-no-nonsense-guide-to-writing-persuasive-copy-for-your-business","title":"Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cb\u003eNicki Krawczyk\u003c\/b\u003e is a copywriter with 15+ years of experience writing for Fortune 500 companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters via her website, FilthyRichWriter.com, and her Comprehensive Copywriting Academy.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Without the right messaging, your product will not scale to its fullest potential. Nicki is the go-to when it comes to taking plain, boring words and turning them into irresistible offers. This book is a must-read for business owners looking to enhance their marketing strategy.\" \n\u003cstrong\u003e--Stacy Tuschl, host of the Foot Traffic Podcast and small business strategist\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Nicki is the real deal. I've personally collaborated with her and know that some of the biggest companies in the world have had the same advantage. She has a level of insight and expertise that outshines the vast majority of other copywriters and marketers. This book is going to be invaluable for both business owners looking to build their revenues and writers looking to get into copywriting themselves.\" \n\u003cstrong\u003e--Melody Manning, creative director and manager of creative services, Marshalls\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Illuminating! Nicki lays out an extensive view of copywriting--packed full of rich insights, tips, and key takeaways. It is a fun read because Nicki has a playful way of laying out the content, which keeps the pages turning. As a business owner, I will continue to reference this book to meet the changing needs of our customers as the business grows.\" \n\u003cstrong\u003e--Susie Tomenchok, author of \u003cem\u003eThe Art of Everyday Negotiation Without Manipulation\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"A must-read for every business owner, \n\u003cem\u003eCopywriting Strategies\u003c\/em\u003e demystifies persuasive copy by offering both insight and actionable strategies. With Nicki's wonderful sense of humor and straightforward approach, this will soon become the seminal book on copywriting.\" \n\u003cstrong\u003e--Nick Demos, Tony Award-winning producer and creative business coach\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaster the strategies for successful copywriting \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMessaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.\u003c\/p\u003e\n\u003cp\u003eWhat sets this copywriter's handbook apart from other copywriting books: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCopywriting 101\u003c\/b\u003e--Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFundamental strategies\u003c\/b\u003e--Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBut wait, there's more\u003c\/b\u003e--Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDiscover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eKrawczyk, Nicki\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNicki Krawczyk\u003c\/b\u003e is a copywriter with 15+ years of experience writing for Fortune 500 companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters via her website, FilthyRichWriter.com, and her Comprehensive Copywriting Academy.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Krawczyk, Nicki\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Callisto\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2022-01-18\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Language Arts \u0026amp; Disciplines \/ Writing \/ Business Aspects|Business \u0026amp; Economics \/ Advertising \u0026amp; Promotion|Business \u0026amp; Economics \/ Marketing \/ General\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Advertising copy|Business writing|Instructional and educational works\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781638079477\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781638079477\u003c\/p\u003e","brand":"Callisto","offers":[{"title":"Default Title","offer_id":52427538923801,"sku":"SP-9781638079477","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0380\/5209\/files\/6bb18743-5f81-431a-bee9-9fbcde0a3054.jpg?v=1784506207","url":"https:\/\/westbindery.com\/products\/copywriting-strategies-a-no-nonsense-guide-to-writing-persuasive-copy-for-your-business","provider":"West Bindery","version":"1.0","type":"link"}