{"product_id":"marketing-with-ai-for-dummies","title":"Marketing with AI for Dummies","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eShiv Singh\u003c\/b\u003e is a future-focused busi--ness executive who has developed and executed cutting-edge marketing strategies, tools, and techniques for some of the world's largest brands. He is also the trailblazing author of \u003ci\u003eSocial Media Marketing For Dummies \u003c\/i\u003eand\u003ci\u003e Savvy, Navigating Fake Companies, Leaders \u0026amp; News\u003c\/i\u003e. Along the way, he has served as VP and Global Social Media Lead for Razorfish, Head of Digital for PepsiCo Beverages, SVP Innovation Go-to-Market for Visa, and most recently, as the Chief Marketing and Customer Experience Officer for LendingTree, where he managed a media budget of $650 million and led a team of 150 marketers.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eJacket Description\/Back\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eBoost your output with AI\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIt's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. This book walks you through the concepts, use cases, and how-tos you'll need to plug AI into your marketing activities. Learn how AI tools and platforms can assist with planning, content creation, market segmentation, SEO, measurement, and beyond. With the easy-to-understand insight from one of the world's leading marketing transformation experts, you can retool your existing processes with an AI-first mindset and get ahead of the competition. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInside... \u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eFrameworks for integrating AI into marketing processes\u003c\/b\u003e\u003c\/li\u003e\n\u003cb\u003e \u003cli\u003eClear explanations of using AI to drive smarter personalization\u003c\/li\u003e \u003cli\u003ePractical steps for transforming your market research efforts\u003c\/li\u003e \u003cli\u003eInstructions for creating marketing text, images, and video\u003c\/li\u003e \u003cli\u003eBest practices for AI-powered marketing in all businesses\u003c\/li\u003e\u003c\/b\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAbout This Book 1\u003c\/p\u003e\n\u003cp\u003eFoolish Assumptions 3\u003c\/p\u003e\n\u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e\n\u003cp\u003eBeyond the Book 4\u003c\/p\u003e\n\u003cp\u003eWhere to Go from Here 4\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 1: Getting Started with Marketing With AI 5\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 1: A Brief History of AI 7\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eEarly Technological Advances 7\u003c\/p\u003e\n\u003cp\u003eAlan Turing and Machine Intelligence 8\u003c\/p\u003e\n\u003cp\u003eThe Dartmouth Conference of 1956 10\u003c\/p\u003e\n\u003cp\u003eMachine Learning and Expert Systems Emerge 12\u003c\/p\u003e\n\u003cp\u003eAn AI Winter Sets In 14\u003c\/p\u003e\n\u003cp\u003eThe Stanford Cart: From the '60s to the '80s 15\u003c\/p\u003e\n\u003cp\u003eMore AI Developments in the 1980s 16\u003c\/p\u003e\n\u003cp\u003eRapid Advancements of AI in the 1990s and Beyond 17\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 2: Exploring AI Business Use Cases 23\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAutomating Customer Service 24\u003c\/p\u003e\n\u003cp\u003eEnhancing Product and Technology with AI 28\u003c\/p\u003e\n\u003cp\u003eAccelerating Research and Development 32\u003c\/p\u003e\n\u003cp\u003eGiving Marketing an AI Boost 36\u003c\/p\u003e\n\u003cp\u003eOptimizing Sales with AI 39\u003c\/p\u003e\n\u003cp\u003eAdding AI to Legal Activities 41\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 3: Launching into the AI Marketing Era 45\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eReady or Not: AI Is Your New Marketing Copilot 46\u003c\/p\u003e\n\u003cp\u003eWatching AI Upend the Corporate World 48\u003c\/p\u003e\n\u003cp\u003eTaking Foundational Steps Toward AI Marketing 49\u003c\/p\u003e\n\u003cp\u003eAdopting a Strategic Framework for Entering the AI Era 54\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 2: Exploring Fundamental AI Structures and Concepts 61\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 4: Collecting, Organizing, and Transforming Data 63\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDefining Data in the Context of AI 64\u003c\/p\u003e\n\u003cp\u003eChoosing Data Collection Methods for Marketing with AI 67\u003c\/p\u003e\n\u003cp\u003ePutting Your Marketing Data in Its Place 69\u003c\/p\u003e\n\u003cp\u003eUnderstanding Data via Manual and Automated Systems 71\u003c\/p\u003e\n\u003cp\u003ePreparing the Data for Use by AI Algorithms and Models 72\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 5: Making Connections: Machine Learning and Neural Networks 77\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExamining the Process of Machine Learning 78\u003c\/p\u003e\n\u003cp\u003eUnderstanding Neural Networks 79\u003c\/p\u003e\n\u003cp\u003eSupervised and Unsupervised Learning 81\u003c\/p\u003e\n\u003cp\u003eExploring Reinforcement Learning 83\u003c\/p\u003e\n\u003cp\u003eMastering Sequences and Time Series 85\u003c\/p\u003e\n\u003cp\u003eDeveloping Vision and Image Processing in AI 88\u003c\/p\u003e\n\u003cp\u003eTools for Machine Learning and Neural Networks 91\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 6: Adding Natural Language Processing and Sentiment Analysis 93\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDemystifying the Backbone of NLP 94\u003c\/p\u003e\n\u003cp\u003eElevating NLP with Machine Learning 96\u003c\/p\u003e\n\u003cp\u003eExamining Transformers and Attention Mechanisms 98\u003c\/p\u003e\n\u003cp\u003eUnpacking Sentiment Analysis 99\u003c\/p\u003e\n\u003cp\u003eCatching the feeling 100\u003c\/p\u003e\n\u003cp\u003eUnderstanding language nuances 100\u003c\/p\u003e\n\u003cp\u003eIntegrating social media analytics 101\u003c\/p\u003e\n\u003cp\u003eChallenges for NLP and Sentiment Analysis 101\u003c\/p\u003e\n\u003cp\u003eEngaging Best Practices for Using NLP and Sentiment Analysis 102\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 7: Collaborating via Predictions, Procedures, Systems, and Filtering 105\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUnderstanding Predictive Analytics 106\u003c\/p\u003e\n\u003cp\u003ePutting AI Procedures into Practice 111\u003c\/p\u003e\n\u003cp\u003eThe AI System Development Lifecycle 112\u003c\/p\u003e\n\u003cp\u003eUnderstanding Filtering in AI 114\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 8: Getting Comfortable with Generative AI 119\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChanging the Game with Generative AI 120\u003c\/p\u003e\n\u003cp\u003eGetting to Know GPT Models 125\u003c\/p\u003e\n\u003cp\u003eCreating New Text, Images, and Video 126\u003c\/p\u003e\n\u003cp\u003eIntroducing Major Consumer-Facing Generative AI Models 128\u003c\/p\u003e\n\u003cp\u003eAddressing the Challenges of Using Generative AI Models 129\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 3: Using AI to Know Customers Better 133\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 9: Segmentation and Persona Development 135\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExploring Behavioral Segmentation Elements 136\u003c\/p\u003e\n\u003cp\u003eSourcing the Right Customer Data 137\u003c\/p\u003e\n\u003cp\u003eSeeing How AI Performs Segmentation 139\u003c\/p\u003e\n\u003cp\u003eRefining, Validating, and Enhancing Segmentation Models 140\u003c\/p\u003e\n\u003cp\u003eAligning Persona Development 142\u003c\/p\u003e\n\u003cp\u003eLeveraging AI Personas for All Business Efforts 144\u003c\/p\u003e\n\u003cp\u003eEmploying Synthetic Customer Panels 147\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 10: Lead Scoring, LTV, and Dynamic Pricing 151\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWorking Together: Three Core Concepts 152\u003c\/p\u003e\n\u003cp\u003eScoring Leads with the Help of AI 154\u003c\/p\u003e\n\u003cp\u003eCalculating Lifetime Value to Affect Lead Scoring 159\u003c\/p\u003e\n\u003cp\u003eTurning Lead Scoring and LTV Insights into Dynamic Pricing 162\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 11: Churn Modeling and Measurement with AI 165\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eGetting the Scoop on Churn Modeling 166\u003c\/p\u003e\n\u003cp\u003eRamping Up Your Measurement Operations 173\u003c\/p\u003e\n\u003cp\u003eChecking Out Tools for Churn Modeling and Measurement Operations 180\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 4: Transforming Brand Content and Campaign Development 181\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 12: Using AI for Ideation and Planning 183\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eEngaging AI to Ideate on Behalf of Human Beings 184\u003c\/p\u003e\n\u003cp\u003eDeciding whether AI Hallucinations Are a Feature or a Bug 187\u003c\/p\u003e\n\u003cp\u003eFollowing Practical Steps for Idea Generation with AI 190\u003c\/p\u003e\n\u003cp\u003eDeciding on AI Ideation Tools to Use 193\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 13: Perfecting Prompts for Conversational Interfaces 197\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eReviewing Use Cases for Conversational Interfaces 198\u003c\/p\u003e\n\u003cp\u003eWriting Strong Prompts to Guide AI Responses 201\u003c\/p\u003e\n\u003cp\u003eGood and Bad Marketing Prompt Design Examples 205\u003c\/p\u003e\n\u003cp\u003eRefining and Iterating Strong Prompts 206\u003c\/p\u003e\n\u003cp\u003eFighting AI Bias in Prompt Writing 207\u003c\/p\u003e\n\u003cp\u003eUsing Prompt Design Apps 209\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 14: Developing Creative Assets 211\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTrying Out an AI-Generated Where's Waldo? Illustration 212\u003c\/p\u003e\n\u003cp\u003eExploring an Approach for Creating Visual Assets with AI 214\u003c\/p\u003e\n\u003cp\u003eEnhancing Existing Creative Assets 219\u003c\/p\u003e\n\u003cp\u003eFine-Tuning Creativity with AI Tools and Techniques 222\u003c\/p\u003e\n\u003cp\u003eChoosing AI Tools for Creating Visual Assets 227\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 15: Search Engine Optimization (SEO) in the AI Era 229\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDescribing Search Generative Experiences (SGEs) 230\u003c\/p\u003e\n\u003cp\u003eStrategies for SEO Success in the AI Era 232\u003c\/p\u003e\n\u003cp\u003eEnhancing the User Experience with AI 235\u003c\/p\u003e\n\u003cp\u003eMaximizing Your SEO Efforts 236\u003c\/p\u003e\n\u003cp\u003eKnowing the AI Tools to Use with SEO 242\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 16: Performing A\/B Testing with AI 245\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExamining the Fundamentals of A\/B Testing 246\u003c\/p\u003e\n\u003cp\u003eSurveying A\/B Testing Extensions 249\u003c\/p\u003e\n\u003cp\u003eGathering AI Tools for A\/B Testing 253\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 17: Fine-Tuning Content with Localization and Translation 255\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExploiting AI for Localization and Translation 256\u003c\/p\u003e\n\u003cp\u003eAdopting Core Strategies for Localization 262\u003c\/p\u003e\n\u003cp\u003eExamining Real-Time Localization and Translation Solutions 265\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 5: Targeting Growth Marketing and Customer Focus with AI 269\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 18: Applying AI to Performance Marketing 271\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExamining Google Performance Max 272\u003c\/p\u003e\n\u003cp\u003eExploring Meta Advantage+ Campaigns 276\u003c\/p\u003e\n\u003cp\u003eInspecting Amazon Ads 281\u003c\/p\u003e\n\u003cp\u003eTaking Stock of TikTok Advertising 285\u003c\/p\u003e\n\u003cp\u003eAI Tools for Performance Marketing 287\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 19: E-mail and SMS Marketing with AI 289\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTracking E-mail and SMS Marketing 290\u003c\/p\u003e\n\u003cp\u003eAdding the Power of AI to E-mail and SMS Marketing 292\u003c\/p\u003e\n\u003cp\u003eAI-Powered E-mail and SMS Marketing Tools 297\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 20: Diving into Personalized Marketing 299\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAdapting Marketing to Meet Consumer Personalization Preferences 300\u003c\/p\u003e\n\u003cp\u003eExamining Personalization Concepts 302\u003c\/p\u003e\n\u003cp\u003eUnlocking the Deeper Value of Personalization with Generative AI 305\u003c\/p\u003e\n\u003cp\u003eMaking Personalization Operational with AI 307\u003c\/p\u003e\n\u003cp\u003eAI Tools to Help with Personalization 316\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 21: Leading Your Business in the AI Era 319\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFollowing Steps for Integrating AI into Your Business 320\u003c\/p\u003e\n\u003cp\u003eBuilding AI Capability within Marketing 323\u003c\/p\u003e\n\u003cp\u003eIntegrating Marketing with the Rest of the Enterprise 328\u003c\/p\u003e\n\u003cp\u003eOrganizing for the Future 332\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 22: Addressing Ethical, Legal, and Privacy Concerns with AI 335\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOperating Principles for Ethical AI 336\u003c\/p\u003e\n\u003cp\u003eUsing All Data Responsibly 340\u003c\/p\u003e\n\u003cp\u003eFighting Bias in Data and Results 344\u003c\/p\u003e\n\u003cp\u003eProtecting Copyright and Intellectual Property 346\u003c\/p\u003e\n\u003cp\u003eFacing the Deepfake Problem 347\u003c\/p\u003e\n\u003cp\u003eSaving Human Beings from Artificial Intelligence 351\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart 6: the Part of Tens 355\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 23: Tens Pitfalls to Avoid When Marketing with AI 357\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIgnoring Qualitative Insights 357\u003c\/p\u003e\n\u003cp\u003eDepending Solely on Generated Personas 358\u003c\/p\u003e\n\u003cp\u003eRelying Only on AI for Creative Briefs 358\u003c\/p\u003e\n\u003cp\u003eBypassing Human Creativity 359\u003c\/p\u003e\n\u003cp\u003eLosing Your Brand Voice 359\u003c\/p\u003e\n\u003cp\u003eNeglecting Emerging Media Channels 360\u003c\/p\u003e\n\u003cp\u003eOver-Optimizing for Short-Term Goals 360\u003c\/p\u003e\n\u003cp\u003eCreeping Customers Out 361\u003c\/p\u003e\n\u003cp\u003eIgnoring the Value of the Human Touch 362\u003c\/p\u003e\n\u003cp\u003eRelying Solely on AI for ROI Analysis 362\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 24: Ten Future AI Developments to Watch For 365\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eQuantum Computing-Aided AI 365\u003c\/p\u003e\n\u003cp\u003eAutonomous Creative Campaigns 366\u003c\/p\u003e\n\u003cp\u003eCognitive AI Systems for Deep Insights 367\u003c\/p\u003e\n\u003cp\u003eAI-Driven Virtual Reality Experiences 367\u003c\/p\u003e\n\u003cp\u003eNeural Interface for Marketing Insights 368\u003c\/p\u003e\n\u003cp\u003eAI-Curated Personal Digital Realities 368\u003c\/p\u003e\n\u003cp\u003eSynthetic Media for Dynamic Content 369\u003c\/p\u003e\n\u003cp\u003ePredictive World Modeling 370\u003c\/p\u003e\n\u003cp\u003eAI as a Customer Behavior Simulator 370\u003c\/p\u003e\n\u003cp\u003eMolecular-Level Product Customization 371\u003c\/p\u003e\n\u003cp\u003eIndex 373\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eStay ahead in the marketing game by harnessing the power of artificial intelligence \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing with AI For Dummies \u003c\/i\u003eis your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeek at the inner workings of AI marketing tools to see how you can best leverage their capabilities\u003c\/li\u003e\n\u003cli\u003eIdentify customers, create content, customize outreach, and personalize customer experience with AI\u003c\/li\u003e\n\u003cli\u003eConsider how your team, department, or organization can be retooled to thrive in an AI-enabled world\u003c\/li\u003e\n\u003cli\u003eLearn from valuable case studies that show how large organizations are using AI in their campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eThis easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, \u003ci\u003eMarketing with AI For Dummies \u003c\/i\u003ewill usher you into the future of marketing.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Singh, Shiv\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2024-10-01\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Computers \/ Artificial Intelligence \/ Expert Systems|Business \u0026amp; Economics \/ Marketing \/ Research|Business \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Marketing|Technological innovations|Artificial intelligence|Informational works\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394237197\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781394237197\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":52374518497561,"sku":"SP-9781394237197","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0380\/5209\/files\/9781394237197_spiral.png?v=1778476744","url":"https:\/\/westbindery.com\/products\/marketing-with-ai-for-dummies","provider":"West Bindery","version":"1.0","type":"link"}