{"product_id":"notan-the-dark-light-principle-of-design-revised","title":"Notan: The Dark-Light Principle of Design (Revised)","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBrief Description\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tReprint. Originally published: New York: Reinhold Book Corp., 1968.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tFOREWORD \n\u003cbr\u003e1 NOTAN IN EVERYDAY LIFE \n\u003cbr\u003e2 SYMMETRICAL AND ASYMMETRICAL BALANCE \n\u003cbr\u003e3 NEGATIVE SHAPES WITH POSITIVE REVERSALS \n\u003cbr\u003e4 CONTROL OF POSITIVE AND NEGATIVE SPACE \n\u003cbr\u003e5 VALUE AND THE CONSTRUCTIVE USE OF TENSION \n\u003cbr\u003e6 THE ELEMENTS OF DESIGN \n\u003cbr\u003e7 A COMPARTMENTED DESIGN \n\u003cbr\u003e Part I Problem Using Rectangles \n\u003cbr\u003e Part II Tool Theme and Variations \n\u003cbr\u003e8 NOTAN AND THE INNOCENT EYE \n\u003cbr\u003eACKNOWLEDGMENTS \n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eJacket Description\/Back\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eAs a guiding principle of Eastern art and design, Notan (a Japanese word meaning dark-light) focuses on the interaction between positive and negative space, a relationship embodied in the ancient symbolism of the Yang and the Yin. In composition, it recognizes the separate but equally important identity of both a shape and its background.\u003cbr\u003eSince their introduction in the West, the intriguing exercises associated with Notan have produced striking results in every branch of Western art and design. This book, by two American artists and teachers who made an intensive study of Notan, was the first basic book on the subject in the West, and it remains one of the definitive texts. Through a series of simple exercises, it places the extraordinary creative resources of Notan easily within the grasp of Western artists and designers.\u003cbr\u003eClearly and concisely, the authors demonstrate Notan's practical applications in six problems of progressive difficulty--creative exercises that will fascinate artists and designers of every calling and level of expertise. Along with these exercises, the book includes many illustrations of the principle of Notan, among them images as diverse as a sculpture by David Smith, a Samoan tapa cloth, a Museum of Modern Art shopping bag, New England gravestone rubbings, Japanese wrapping paper, a painting by Robert Motherwell, a psychedelic poster, and a carved and dyed Nigerian calabash. Painters, sculptors, potters, jewelry, and textile designers, architects, and interior designers all will discover--or rediscover--in these pages an ancient principle of composition that can help them meet creative challenges with fresh new perspective.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003eAs a guiding principle of Eastern art and design, Notan (a Japanese word meaning dark-light) focuses on the interaction between positive and negative space, a relationship embodied in the ancient symbolism of the Yang and the Yin. In composition, it recognizes the separate but equally important identity of both a shape and its background.\u003cbr\u003eSince their introduction in the West, the intriguing exercises associated with Notan have produced striking results in every branch of Western art and design. This book, by two American artists and teachers who made an intensive study of Notan, was the first basic book on the subject in the West, and it remains one of the definitive texts. Through a series of simple exercises, it places the extraordinary creative resources of Notan easily within the grasp of Western artists and designers.\u003cbr\u003eClearly and concisely, the authors demonstrate Notan's practical applications in six problems of progressive difficulty -- creative exercises that will fascinate artists and designers of every calling and level of expertise. Along with these exercises, the book includes many illustrations of the principle of Notan, among them images as diverse as a sculpture by David Smith, a Samoan tapa cloth, a Museum of Modern Art shopping bag, New England gravestone rubbings, Japanese wrapping paper, a painting by Robert Motherwell, a psychedelic poster, and a carved and dyed Nigerian calabash. Painters, sculptors, potters, jewelry, and textile designers, architects, and interior designers all will discover -- or rediscover -- in these pages an ancient principle of composition that can help them meet creative challenges with fresh new perspective.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bothwell, Dorr\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dover Publications\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 1991-09-19\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Art \/ Techniques \/ General\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Design|Composition (Art)\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780486268569\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9780486268569\u003c\/p\u003e","brand":"Dover Publications","offers":[{"title":"Default Title","offer_id":52371873890585,"sku":"SP-9780486268569","price":20.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0380\/5209\/files\/9780486268569_spiral.png?v=1778437105","url":"https:\/\/westbindery.com\/products\/notan-the-dark-light-principle-of-design-revised","provider":"West Bindery","version":"1.0","type":"link"}