{"product_id":"the-brave-athlete-calm-the-f-ck-down-and-rise-to-the-occasion","title":"The Brave Athlete: Calm the F*ck Down and Rise to the Occasion","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eDescription for Sales People\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA practical, step-by-step guide to 25 common problems--not just another book on visualization and positive self-talk.\u003c\/li\u003e\n\u003cli\u003eDynamic husband-and-wife team offer an ideal mix of coach and athlete experience.\u003c\/li\u003e\n\u003cli\u003eEach author can reach different markets: Paterson is well-known and popular in triathlon. Dr. Marshall works with an elite American cycling team.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003ePreface\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTHE BASICS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e1 \u003c\/b\u003eHello, Brain! \u003ci\u003eA peek inside your 3-pound lump of crazy\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHEART: Hone your passion, motivation, and identity\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e2\u003c\/b\u003e I Wish I Felt More Like an Athlete: \u003ci\u003eTackling the flawed thinking around your athletic identity\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e3\u003c\/b\u003e I Don't Think I Can: \u003ci\u003eBuilding confidence and self-belief\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e4\u003c\/b\u003e Setting Goals Is Not Your Problem: \u003ci\u003eThe secret of doing\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWINGS: Deal with obstacles, setbacks, and conflict\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e5\u003c\/b\u003e Other Athletes Seem Tougher, Happier, and More Badass Than Me: \u003ci\u003eThe power and peril of comparison\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e6\u003c\/b\u003e I Feel Fat: \u003ci\u003eDealing with body image in a world of athletes\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e7\u003c\/b\u003e I Don't Cope Well with Injury: \u003ci\u003eHow to respond to setbacks, big and small\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e8\u003c\/b\u003e People Are Worried About Me: \u003ci\u003eExercise dependence and the incessant need to do more\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFIGHT: Get stuck in with new battle skills\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e9\u003c\/b\u003e I Don't Like Leaving My Comfort Zone: \u003ci\u003eHow to cross the fear barrier\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e10\u003c\/b\u003e When the Going Gets Tough, the Tough Leave Me Behind: \u003ci\u003eResisting the urge to quit\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e11\u003c\/b\u003e I Need to Harden the F*ck Up: \u003ci\u003eLearning to embrace the suck\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e12\u003c\/b\u003e I Keep Screwing Up: \u003ci\u003eDeveloping Jedi concentration skills to become a better athlete\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e13\u003c\/b\u003e I Don't Handle Pressure Well: \u003ci\u003eHow to cope with stress, anxiety, and expectations on race day\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEpilogue\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAcknowledgments\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIndex\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Authors\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eJacket Description\/Back\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eYOUR BRAIN IS YOUR BEST FRIEND AND WORST ENEMY.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYou may be physically ready to race, but will your mind by an asset or a liability? Left unchecked, rogue thoughts and feelings can derail you in seconds: \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI wish I felt more like an athlete.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTackling the flawed thinking around your athletic identity.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI don't think I can.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBuilding confidence and self-belief.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSetting goals is not your problem.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe secret of doing.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOther athletes seem tougher, happier, and more badass than me.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe power and peril of comparison.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI feel fat.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDealing with body image in a world of athletes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI don't cope well with injury.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eHow to respond to setbacks, big and small.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeople are worried about me.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExercise dependence and the incessant need to do more.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI don't like leaving my comfort zone.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eHow to cross the fear barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhen the going gets tough, the tough leave me behind.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eResisting the urge to quit.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI need to harden the f*ck up.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLearning to embrace the suck.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI keep screwing up.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDeveloping Jedi concentration skills to become a better athlete.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eI don't handle pressure well.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eHow to cope with stress, anxiety, and expectations on race day.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Brave Athlete \u003c\/i\u003ewill give you tools to overcome negative patterns of thinking and feeling so you can be faster and happier in sport and life. \u003c\/b\u003eIt's the missing manual for your brain, holding everything you need to know to unleash your true potential for training and racing. Using a potent combination of science, practical experience, frank talk, and failure-inspired wisdom, Dr. Simon Marshall and Lesley Paterson get down and dirty to solve the problems of real athletes.\u003c\/p\u003e\n\u003cp\u003eHe's a sport psychology expert and she's a world champion triathlete. Together, they offer you a veritable arsenal of mental skills. You'll get the secrets on how the brain deals with unwanted thoughts and feelings and what you can do about them. Once you identify the mental gremlins undermining your performance, you will learn practical solutions to help you take control of your brain and rise to the occasion--whether it's for the everyday demands of training or your biggest race of the season.\u003c\/p\u003e\n\u003cp\u003eMarshall and Paterson ditch the clichéd methods of taming the athlete's mind and bring to life the latest research in neuroscience and psychology. This is your hands-on guide to the mental strategies that actually work in real life.\u003c\/p\u003e\n\u003cp\u003eRegardless of the level you train or compete at, \u003ci\u003eThe Brave Athlete \u003c\/i\u003eshows you how to feel the fear and jump anyway, opening the door for you to enjoy your sport with more confidence, grit, and gratitude.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cb\u003eDr. Simon Marshall trains the brains of endurance athletes and fitness enthusiasts to become happier and more mentally tough.\u003c\/b\u003e He is former Professor of Family and Preventive Medicine at the University of California, San Diego and Professor of Exercise Science at San Diego State University where he was Director of the Graduate Program in Sport \u0026amp; Exercise Psychology. He has published over 100 scientific articles on the psychology of exercise and has been cited in the scientific literature over 10,000 times. He has served as invited expert on exercise science for the National Institutes of Health, the Centers for Disease Control and Prevention, and the American Cancer Society. He is currently the Performance Psychologist for the BMC Racing team, an elite WorldTour professional cycling team. As the sherpa-husband of professional triathlete Lesley Paterson, he is the founding member of Team S.H.I.T. (Supportive Husbands in Training), and competes in triathlon or cycling events as the husband of Lesley Paterson. \n\u003cbr\u003e\n\u003cb\u003eLesley Paterson is a professional mountain biker, 3-time world champion in off-road triathlon, an Ironman(R) triathlon champion, endurance coach, and foul-mouthed Scots lassie.\u003c\/b\u003e Growing up in Scotland, Lesley was the only girl on an all-boys rugby team, which is where she nurtured her love of dirt and dirty words. Banned from the team when puberty struck, she took up cross-country running and triathlon and was soon winning national titles and competing internationally. Lesley founded Braveheart Coaching to train and inspire endurance athletes to compete with passion, toughness, and an unwavering \"Braveheart\" spirit in overcoming obstacles. Paterson is a trained actress, a screenwriter, and personal trainer to Hollywood actors.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Lesley Paterson is one of the most mentally tough professional athletes I know, and Simon Marshall knows why. Their special sauce has finally been bottled and the strategies described in The Brave Athlete promise to help athletes of all abilities become dirty fast.\"-- \n\u003cb\u003eTim Don, World Champion triathlete\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Forget marginal gains, Dr. Simon Marshall understands the most important part of performance: the athlete's mind. His expertise is an invaluable resource to help athletes master theirs.\"-- \n\u003cb\u003eDavid Bailey, PhD, Head of Performance at BMC Racing Team\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"My training background and philosophy evolved under the coaching of Lesley and the mental slapping of Simon.\"-- \n\u003cb\u003eJessica Cerra, professional cyclist\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"I have admired Dr. Simon Marshall's talent as a scientist and a communicator for more than two decades. In \n\u003ci\u003eThe Brave Athlete, \u003c\/i\u003e he brings this talent to the fore as he translates psychological science into meaningful strategies to help athletes become more confident, motivated, and calm.\"-- \n\u003cb\u003eDr. Kirsten Davison, Professor of Public Health, Harvard University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"At the Leeds Triathlon Centre, we pay as much attention to psychology as we do to physiology. Few things are simple in sport but in \n\u003ci\u003eThe Brave Athlete\u003c\/i\u003e, Simon and Lesley tackle the complexities of getting the best from yourself in a clear and engaging way.\"-- \n\u003cb\u003eJack Maitland, Head Triathlon Coach, Leeds Beckett University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\" \n\u003ci\u003eThe Brave Athlete\u003c\/i\u003e will take you deep inside yourself so that you can identify what you thought were your limits and, with Simon and Lesley's help, smash them to smithereens.\"-- \n\u003cb\u003eBob Babbitt, host of Babbittville Radio, USA Triathlon Hall of Fame inductee\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Simon and Lesley get to the heart of what it takes to be a brave athlete. It's about creating a mindset that goes to bat for you rather than against you. \n\u003ci\u003eThe Brave Athlete\u003c\/i\u003e is an invaluable guide to help you sort your head out. Plus it's funny. Really bloody funny.\"-- \n\u003cb\u003eFlora Duffy, World Champion triathlete\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Marshall and Paterson, in some kind of post-Western duo, limn their own version of Wyatt Earp and Doc Holliday. Only the guns and whiskey are replaced with doctoral degrees and world titles. In \n\u003ci\u003eThe Brave Athlete\u003c\/i\u003e they challenge the reader to draw swords on the psychic battlefields of sport but do so with the gift of Continental mirth and compassion.\"-- \n\u003cb\u003eScott Tinley, two-time Ironman World Champion, author, and teacher\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Working with Lesley and Simon has been one of the biggest life-changing experiences.\"-- \n\u003cb\u003eMauricio Méndez, XTERRA World Champion and Ironman 70.3 champion\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"Simon and Lesley bring years of training at the world-class level, in multiple sports, together with years of working in academiaall in the real world.\"-- \n\u003cb\u003eJanel Holcomb, professional cyclists and coach\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cb\u003e\u003ci\u003eThe Brave Athlete\u003c\/i\u003e solves the 13 most common mental conundrums athletes face in their everyday training and in races.\u003c\/b\u003eYou don't have one brainyou have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control \n\u003ci\u003eall the time \u003c\/i\u003eand that's when bad things happen; you get crazy nervous before a race, you choke under pressure, you quit when the going gets tough, you make dumb mistakes, you worry about how you look. \n\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eWhat if you could stop the thoughts and feelings you \u003ci\u003edon't \u003c\/i\u003ewant?\u003c\/b\u003e What if you could feel confident, suffer like a hero, and handle any stress? You can. \n\u003cbr\u003e\n\u003cbr\u003e\n\u003ci\u003eThe Brave Athlete\u003c\/i\u003e from Dr. Simon Marshall and Lesley Paterson will help you take control of your brain so you can train harder, race faster, and better enjoy your sport. Dr. Marshall is a sport psychology expert who trains the brains of elite professional athletes. Paterson is a three-time world champion triathlete and coach. Together, they offer this innovative, brain training guide that is the first to draw from both clinical science and real-world experience with athletes. \n\u003cbr\u003e\n\u003cbr\u003e That means you won't find outdated \"positive self-talk\" or visualization gimmicks here. No, the set of cutting-edge mental skills revealed in \n\u003ci\u003eThe Brave Athlete\u003c\/i\u003e actually \n\u003ci\u003ework\u003c\/i\u003e because they challenge the source of the thoughts and feelings you don't want. \n\u003ci\u003eThe Brave Athlete \u003c\/i\u003eis packed with practical, evidence-based solutions to the most common mental challenges athletes face. Which of these sound like you? \n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eWhy do I have thoughts and feelings I don't want?\u003c\/li\u003e\n\u003cli\u003eI wish I felt more like an athlete.\u003c\/li\u003e\n\u003cli\u003eI don't think I can.\u003c\/li\u003e\n\u003cli\u003eI don't achieve my goals.\u003c\/li\u003e\n\u003cli\u003eOther athletes seem tougher, happier, and more badass than me.\u003c\/li\u003e\n\u003cli\u003eI feel fat.\u003c\/li\u003e\n\u003cli\u003eI don't cope well with injury.\u003c\/li\u003e\n\u003cli\u003ePeople are worried about how much I exercise.\u003c\/li\u003e\n\u003cli\u003eI don't like leaving my comfort zone.\u003c\/li\u003e\n\u003cli\u003eWhen the going gets tough, the tough leave me behind.\u003c\/li\u003e\n\u003cli\u003eI need to harden the f*ck up.\u003c\/li\u003e\n\u003cli\u003eI keep screwing up.\u003c\/li\u003e\n\u003cli\u003eI don't handle pressure well.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cbr\u003e With \n\u003ci\u003eThe Brave Athlete: Calm the F*ck Down and Rise to the Occasion\u003c\/i\u003e, you can solve these problems to become mentally strong and make your brain your most powerful asset.\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eMarshall Phd, Simon\u003cbr\u003e\n\u003cb\u003eDr. Simon Marshall trains the brains of endurance athletes and fitness enthusiasts to become happier and more mentally tough.\u003c\/b\u003e He is former Professor of Family and Preventive Medicine at the University of California, San Diego and Professor of Exercise Science at San Diego State University where he was Director of the Graduate Program in Sport \u0026amp; Exercise Psychology. He has published over 100 scientific articles on the psychology of exercise and has been cited in the scientific literature over 10,000 times. He has served as invited expert on exercise science for the National Institutes of Health, the Centers for Disease Control and Prevention, and the American Cancer Society. He is currently the Performance Psychologist for the BMC Racing team, an elite WorldTour professional cycling team. As the sherpa-husband of professional triathlete Lesley Paterson, he is the founding member of Team S.H.I.T. (Supportive Husbands in Training), and competes in triathlon or cycling events as the husband of Lesley Paterson.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marshall Phd, Simon\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VeloPress\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2017-06-08\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Sports \u0026amp; Recreation|Sports Psychology|Sports \u0026amp; Recreation|Training|Sports \u0026amp; Recreation|Triathlon|Sports \u0026amp; Recreation|Cycling\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Athletes|Sports|Psychology|Psychological aspects\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781937715731\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781937715731\u003c\/p\u003e","brand":"VeloPress","offers":[{"title":"Default Title","offer_id":52148041351449,"sku":"SP-9781937715731","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0380\/5209\/files\/9781937715731_spiral.png?v=1774208301","url":"https:\/\/westbindery.com\/products\/the-brave-athlete-calm-the-f-ck-down-and-rise-to-the-occasion","provider":"West Bindery","version":"1.0","type":"link"}