{"product_id":"why-we-do-what-we-do-understanding-our-brain-to-get-the-best-out-of-ourselves-and-others","title":"Why We Do What We Do: Understanding Our Brain to Get the Best Out of Ourselves and Others","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDR. HELENA BOSCHI\u003c\/b\u003e is a psychologist focusing on applied neuroscience in the workplace. Her work with her clients all over the world involves designing new and creative learning initiatives, particularly in the areas of leadership and team development, intercultural communication and organisational change.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eJacket Description\/Back\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eTHE ACCESSIBLE GUIDE TO UNDERSTANDING WHY NEUROSCIENCE IS CRITICAL TO THE SUCCESS OF YOUR BUSINESS!\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eWritten in understandable language, \u003ci\u003eWhy We Do What We Do\u003c\/i\u003e offers a guide to the neuroscience of how our brain works and includes insights into how we can apply the information to our everyday activities in the workplace and at home. The author - a noted speaker in the field of applied neuroscience - reveals how we can change just a few habits that can make a significant difference to the way we feel and behave with the people around us. The book is filled with practical tools and suggestions that can lead to a more healthy and productive life. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWhy We Do What We Do\u003c\/i\u003e highlights how we behave, communicate, feel, remember, pay attention, create, influence, lead others and make decisions. The book explores the role emotions play and considers the enduring power of storytelling. The author also examines a wide range of topics such as how habits are formed and what we can do to minimise the pain of change. In addition, the book offers methods for dealing with today's stressful modern world and helps to identify symptoms of stress. \u003c\/p\u003e\n\u003cp\u003eFilled with vivid illustrations, helpful charts and diagrams, the book explains how our brain helps us respond to the world around us and keeps our physical system in balance. \u003ci\u003eWhy We Do What We Do\u003c\/i\u003e combines scientific research with concrete examples and illustrative stories. \u003ci\u003eWhy We Do What We Do\u003c\/i\u003e clearly shows how an understanding of neuroscience is critical to our success in business.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBrief Description\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"This is the first book that combines the neuroscience of how our brain works and other insights into how we can apply this to everyday, home and work, as well as offering practical tools and tips to lead healthy and productive lives. It focuses on how we behave, communicate, feel, remember, pay attention, create, influence and make decisions. TOPICAL -- the topic of neuroscience is huge right now, particularly when combined with information on AI\/Big Data\/technology overload. It would follow on well from Offline publishing in December 18, AI in Practice publishing in Feb\/March. We have a solid track record in this area. AUTHOR EXPERT -- Dr Helena Boschi is a renowned expert in this area, and is becoming hugely in demand at all neuroscience events \/ speaking and conferences -- SEE AUTHOR PROPOSAL. SPEAKING -- Dr Helena Boschi is starting to be in huge demand to speak and train at a lot of high profile events and with big industry players. She'll be using the new book here as a much more authoritative lead generation tool than the current version. TRAINING -- Lansons' client list is huge so Lansons and Helena will be giving books to all these clients at every opportunity\"--\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003eAbout the Author ix\u003c\/p\u003e\n\u003cp\u003eAbout Lansons xi\u003c\/p\u003e\n\u003cp\u003eAcknowledgements xiii\u003c\/p\u003e\n\u003cp\u003ePreface xv\u003c\/p\u003e\n\u003cp\u003eChapter 1 Our Brain 3\u003c\/p\u003e\n\u003cp\u003eChapter 2 Our Brain and Emotion 25\u003c\/p\u003e\n\u003cp\u003eChapter 3 Our Brain and Memory 49\u003c\/p\u003e\n\u003cp\u003eChapter 4 Our Brain and Attention 75\u003c\/p\u003e\n\u003cp\u003eChapter 5 Our Brain and Language 93\u003c\/p\u003e\n\u003cp\u003eChapter 6 Our Brain and Visual Perception 123\u003c\/p\u003e\n\u003cp\u003eChapter 7 Our Brain and Biases 143\u003c\/p\u003e\n\u003cp\u003eChapter 8 Our Brain and Creativity 171\u003c\/p\u003e\n\u003cp\u003eChapter 9 Our Brain and Change 197\u003c\/p\u003e\n\u003cp\u003eChapter 10 Our Brain and Stress 221\u003c\/p\u003e\n\u003cp\u003eChapter 11 Our Brain and Leadership 245\u003c\/p\u003e\n\u003cp\u003eChapter 12 Our Brain and Lifestyle 275\u003c\/p\u003e\n\u003cp\u003eAnd finally . . . 311\u003c\/p\u003e\n\u003cp\u003eA Note on Neurocomms 313\u003c\/p\u003e\n\u003cp\u003eIndex 315 \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003ePractical tools and tips to lead a healthy and productive life\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence and decide.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWhy We Do What We Do\u003c\/i\u003e combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy and productive lives. \u003c\/p\u003e\n\u003cp\u003e- Learn about how your brain functions\u003c\/p\u003e\n\u003cp\u003e- Find out how emotions can be overcome or last a lifetime\u003c\/p\u003e\n\u003cp\u003e- Access your brain's natural ability to focus and concentrate\u003c\/p\u003e\n\u003cp\u003e- Think creatively\u003c\/p\u003e\n\u003cp\u003eThe thoughts you have and the words that you speak all have an effect on your neural architecture -- and this book explains what that means in a way you can understand.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Boschi, Helena\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2020-09-15\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Self-Help \/ General|Psychology \/ Cognitive Psychology \u0026amp; Cognition|Psychology \/ Physiological Psychology|Psychology \/ Cognitive Neuroscience \u0026amp; Cognitive Neuropsychology\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Self-help techniques|SELF-HELP \/ General|Brain\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.5 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119561491\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781119561491\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53032987394329,"sku":"SP-9781119561491","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0380\/5209\/files\/9781119561491_spiral.png?v=1787280671","url":"https:\/\/westbindery.com\/products\/why-we-do-what-we-do-understanding-our-brain-to-get-the-best-out-of-ourselves-and-others","provider":"West Bindery","version":"1.0","type":"link"}