The New Money Rules: The Gen Z Guide to Personal Finance

Review Quotes:
"Lillian is the money friend we all wish we had sooner. No fluff, no judgment, just real tactical stuff that'll help you take control and feel good about money." -- Sho Dewan, CEO & Founder of Workhap and host of the Work Happier podcast

Review Quotes:
" The New Money Rules is an empowering guide that makes taking charge of your money and the future less intimidating. A must-read for Gen Z!" -- Karen Lin, UC Berkeley Career Engagement

Review Quotes:
"Lillian has correctly identified why the rules for Gen Z are and need to be different, and she puts these insights right up front! The rest of the book offers great strategies, tips, and examples that will take readers to a much better place in terms of managing their money." -- Bill Fanning, Continuing Lecturer, UC Berkeley Haas School of Business

Review Quotes:
"Finances can feel lofty and overwhelming--but The New Money Rules breaks it down in a way that's simple, fun, and totally approachable. Lillian Zhang talks about savings, debt, and investing in a way that feels less like a lecture and more like a casual chat with a friend. What I particularly enjoyed is how her practical advice is interspersed with candid anecdotes from her own life--what she's tried, what's worked, and what hasn't. It's a reminder that you're not getting advice from someone in an ivory tower, but from someone who's still navigating life, learning, and generously sharing the lessons so you can thrive too. The interactive bits pulled me right in and made me feel like I was actually building my own plan as I read. Practical, empowering, and relatable, this book is a game-changer for anyone who wants to take control of their financial future without the overwhelm." -- Kyla Zhao, award-winning author of The Fraud Squad and Valley Verified

Review Quotes:
"Zhang's reader-friendly personal finance book provides a fresh take on managing finances from a Generation Z perspective... This is an ideal book for new college graduates or self-starters and a great way to explore a path to possible financial security." -- Library Journal

Publisher Marketing:

The new rules to save, invest, and grow your money--as seen on CNBC Make It

The rules of personal finance have changed. Now, more than ever, Gen Z needs a fresh, empowering approach to thrive. The New Money Rules shows you how to crush debt, supercharge savings, and start investing--even with just $5. From viral money educator Lillian Zhang--a Gen Zer who grew up in an immigrant home, side-hustled through college, and built a thriving career--comes the no-BS advice she wishes she had from the start. If you've ever felt like financial success was only for "other people," here's the beginner-friendly guide to create a future you'll love.

Simple money rules for everyone--Forget old-school advice about skipping your latte runs--get judgment-free advice on savings accounts, credit cards, and student loans.

Digital finance made easy--Automate your savings, experiment with micro-investing, and explore modern tools like budgeting apps, while staying smart around cryptocurrency, "Buy Now, Pay Later," and 1-click shopping.

Change your money story--No matter what you were (or weren't) taught about money growing up, learn how to conquer financial fears and grow wealth from the ground up.

For Gen Z, by Gen Z--Lillian Zhang helps young people, including hundreds of thousands of online followers, transform their finances with the clarity and empathy this generation deserves.

Give the gift of financial literacy--Equip teens finishing high school, college students nearing graduation, and young adults stepping into independence with money skills for life.

Stop getting by--start getting ahead with The New Money Rules: The Gen Z Guide to Personal Finance.

Contributor Bio:Zhang, Lillian

LILLIAN ZHANG helps Gen Z and millennials navigate their finances through practical, relatable education that reaches and inspires hundreds of thousands across social media. A Silicon Valley professional and a Haas School of Business graduate from the University of California, Berkeley, she combines real-world experience with actionable financial guidance. She's been featured on CNBC Make It, Business Insider, Bloomberg, ABC's Good Morning America, and Yahoo Finance. When not at her day job or creating content for her thriving TikTok, Instagram, and YouTube communities, Lillian enjoys exploring new cities, doing YouTube Pilates workouts, and hunting down the best local eats in the Bay Area.