Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Jacket Description/Back: The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore...
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Jacket Description/Back: The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. Publisher Marketing: The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing. With over a million copies sold, Geoffrey A. Moore's classic has become the definitive model for any company launching disruptive innovations. Why do most high-tech ventures fail? They fall into the chasm--the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can't cross this chasm, your technology is doomed. This bestselling guide provides a repeatable framework for navigating the perilous transition from a handful of early adopters to a profitable mainstream market:
Contributor Bio:Moore, Geoffrey A Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line. |
Author: Moore, Geoffrey A
Publisher: Harper Business
Binding: Paperback
Pub Date: 2014-01-28
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Weight: 0.46 lbs
ISBN: 9780062292988
ASIN: -
SKU: SP-9780062292988
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