The 10x Rule: The Only Difference Between Success and Failure

Biographical Note:
Grant Cardone is a New York Times bestselling author, international sales expert, sales trainer, and motivational speaker. He has created three multimillion-dollar companies, including Cardone Training Technologies, Cardone Group, and Twin Capital Management. He lives in Los Angeles with his wife Elena Lyons and their daughter Sabrina. For more information, please visit www.grantcardone.com.

Brief Description:
"Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichéZs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success."--

Jacket Description/Flap:

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market--and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance--in all areas of your life.

The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now--and if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:

• Reach goals that you previously thought were impossible

• Correctly set goals and guarantee their achievement

• Create unprecedented levels of happiness and satisfaction in every area of your life

• Use fear as fuel to move you into action

• Get everything you want and never have to settle

• Dominate your competition and become a role model for success

PRAISE FOR THE 10X RULE

"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"
--LARRY WINGET, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"
--BARRY POZNICK, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?

"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life."
--BILL JENKINS, National Sales Director, Kawasaki Motors Corp., USA

"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."
--GARY STERN, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily

"Grant Cardone has hit the nail on the head with The 10X Rule--telling you the real reason people succeed greatly in any area of life!"
--BRIAN TRACY, Chairman and CEO, Brian Tracy International; bestselling author of over 45 books

Introduction ix

Chapter 1 What Is the 10X Rule? 1

Chapter 2 Why the 10X Rule Is Vital 13

Chapter 3 What Is Success? 21

Chapter 4 Success Is Your Duty 25

Chapter 5 There Is No Shortage of Success 33

Chapter 6 Assume Control for Everything 39

Chapter 7 Four Degrees of Action 47

Chapter 8 Average Is a Failing Formula 61

Chapter 9 10X Goals 69

Chapter 10 Competition Is for Sissies 77

Chapter 11 Breaking Out of the Middle Class 85

Chapter 12 Obsession Isn't a Disease; It's a Gift 91

Chapter 13 Go "All In" and Overcommit 97

Chapter 14 Expand--Never Contract 103

Chapter 15 Burn the Place Down 109

Chapter 16 Fear Is the Great Indicator 115

Chapter 17 The Myth of Time Management 121

Chapter 18 Criticism Is a Sign of Success 129

Chapter 19 Customer Satisfaction Is the Wrong Target 135

Chapter 20 Omnipresence 147

Chapter 21 Excuses 155

Chapter 22 Successful or Unsuccessful? 159

Chapter 23 Getting Started with 10X 187

Glossary 205

About the Author 229

Index 231

Achieve "Massive Action" results and accomplish your business dreams!

While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichés and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

• Learn the "Estimation of Effort" calculation to ensure you exceed your targets
• Make the Fourth Degree a way of life and defy mediocrity
• Discover the time management myth
• Get the exact reasons why people fail and others succeed
• Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

Review Citations:

• Reference and Research Bk News 06/01/2011 pg. 93 (EAN 9780470627600, Hardcover)