A Field Guide to Tequila: What It Is, Where It's From, and How to Taste It
A Field Guide to Tequila: What It Is, Where It's From, and How to Taste It
Table of Contents: Chapter 1: Defining Tequila What is Tequila? Tequila History: From the Spanish Conquest to Early Exports Agaves and Humans: A Love Story The Goddess Mayahuel and Pulque...
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Table of Contents: Agave Cultivation Agave Planting Agave Growth Agave Harvest The Agave Price Roller Coaster Hydrolysis Steam Cooking: Stone Ovens and Autoclaves Roasting in Earthen Pit Ovens Diffusers The Diffuser Controversy Extraction The Tahona Formulation Myth of the Master Distiller Fermentation Distillation Aging Tequila Is Aged Tequila Better? Finishing Touches: Dilution, Filtration, and Bottling The Methanol Bogeyman Chapter 3: Personifying Tequila Distilleries and Brands: What's the Difference? Big Tequila, Little Tequila Giants of the Industry: José Cuervo Pátron Sauza Herradura Defenders of Tradition: Tapatío Siete Leguas Pueblo Viejo Celebrity Tequilas Agaveros Turned Tequileros Cava de Oro Don Abraham Viva México An Ascendent Generation Cascahuín Don Fulano Arette Innovators with a Pedigree Ocho G4 Fortaleza Lalo The Outliers: When Tequila Is Not Tequila Chapter 4: Experiencing Tequila Tasting vs. Drinking How to Taste Tequila Aroma and Flavor Glassware Matters Tasting Flights Hosting a Tequila Tasting How to Organize a Formal Tasting Tequila Tasting Competitions How to Choose a Tequila Rise of Non-Mexican Tequila-Style Spirits Tequila Cocktails Paloma Margarita Batanga/Charro Negro Tequila Sunrise Visiting Tequila Country Travel Advice Brief Description: "Tequila is predicted to soon become the most popular spirit in the United States, and yet few people know much about tequila's long, layered history, the quickly evolving industry, and what goes into the tequila designation. A Field Guide to Tequila is the ultimate guide to the world of tequila, for margarita lovers to 100 percent agave sippers and everyone in between. Written in easy-to-digest sections, underscored by photographs, illustrations, and charts, readers will discover everything there is to know about tequila: from the precolonial vino de mezcal to the establishment of tequila's denomination of origin (the largest in the world!), from blue agave to blancos and anejos, from expert guides on how to properly select and taste tequila to recipes for the perfect paloma or sunrise. The book features profiles on all the must-know producers, from industry giants like Patron and Josâe Cuervo to innovators like G4 and Cascahuâin. Informative essays shine light on hot topics that will bring readers' expertise to new levels, including the terroir of tequila and why so many celebrities are starting tequila brands. A Field Guide to Tequila dismantles tequila's old reputation as a party drink and reveals the truly sophisticated nature of this hallowed spirit that dates back more than two hundred years"-- Biographical Note: CLAYTON J. SZCZECH is a writer and sociologist who has been studying and teaching about Mexican alcoholic beverages since 2006. He has operated the groundbreaking educational tour company Experience Agave since 2008. He cofounded La Cata, the first brand-independent tasting room in Tequila, Jalisco, in 2016. He has been featured in the Wall Street Journal, Los Angeles Times, Sunset, The Guardian, AFAR, Wine Enthusiast, Virtuoso Life, on CNN en Español, and on Amazon's Distilling Mexico. He holds numerous certifications related to tequila and mezcal, is a permanent legal resident of Mexico, and is currently pursuing a doctorate at the University of Utah. His academic work focuses on the socioeconomic and environmental outcomes of Geographical Indication regimes, with an emphasis on Mexico. In 2023, he was selected as a National Science Foundation Graduate Research Fellow. A Field Guide to Tequila is his first book. Review Quotes: Szczech leaves no stone unturned in this comprehensive guide to Mexico's most celebrated agave spirit. From his expert explanations of the nuts and bolts of production to his thoughtful exploration of industry trends and debunking of myths, he distills his knowledge and experience into an enjoyable read. A Field Guide to Tequila is a valuable resource for the serious agave enthusiast and the casual dabbler alike.-- Emma Janzen, Author of Mezcal: The History, Craft and Cocktails of the World's Ultimate Artisanal Spirit, and co-author of The Way of the Cocktail and The Bartender's Manifesto Review Quotes: A Field Guide to Tequila offers a profound yet accessible dive into the world of tequila. This much-anticipated book is replete with rich historical and cultural detail and offers fresh perspectives on tequila marketing, regulatory policies, and environmental concerns. Szczech's close attention to the people and communities shaping, and shaped by, tequila sets his writing apart. A Field Guide to Tequila will be an invaluable resource for aficionados and novices alike.-- Dr. Marie Sarita Gaytán, author of ¡Tequila!: Distilling the Spirit of Mexico Review Quotes: Szczech deftly navigates a vast landscape of information and presents it in a way that's rich with detail yet easy to understand. A definitive book on not only the spirit itself, but the stories of the people and the place that make tequila so special.-- Jeffrey Morgenthaler, author of The Bar Book and Drinking Distilled Review Quotes: This is the tequila book the world needs....Szczech has done a great job at nailing the parameters that make it what it is, along with highlighting some of the largest and most traditional players in the category. This is now the first book I recommend about the category.-- Camper English, author of Doctors and Distillers: The Remarkable Medicinal History of Beer, Wine, Spirits, and Cocktails Review Quotes: "Szczech's wisdom and experience shines through in this approachable, deeply-researched guide that will welcome newcomers and delight experts with everything they'll need to appreciate and understand agave spirits. Centering sustainability for the land-- along with the flora and fauna that animate it--Clayton empowers readers with a principled education they can use to make discerning decisions about their choice of Tequila, helping steward a hopeful future for this ascendent spirit."-- Jim Meehan, author of Meehan's Bartender Manual, The Bartender's Pantry and The PDT Cocktail Book Publisher Marketing: For the tequila curious and the tequila connoisseur alike, a complete, illustrated guide to one of the world's most popular spirits Time to put away the shot glass--tequila long ago left its spring break clichés in the dust. Today, it is not just a sophisticated global phenomenon but is poised to surpass vodka to become the number one spirit in the U.S. by sales. Which means there's no better time for A Field Guide to Tequila, the new bible on this popular spirit. Whether you're already an aficionado who likes to slow-sip an artisanal extra-añejo or a margarita lover curious about your favorite drink and what makes it special, A Field Guide to Tequila takes you step by step into everything that makes tequila tequila, from how it came about, to how it's made, to how to select, taste, and serve it. Beginning with the origin of every bottle of tequila--the unique blue agave (which is actually much closer, biologically, to a lily than a cactus)--it's all here: The life cycle of the blue agave and the complex process of turning it into liquor (hint: There's harvesting, steaming, roasting, and--still in use in one legendary distillery--working mules). The five classes of tequila, including the unfortunate myth of blanco's inferiority. How to read a tequila label. The seventeen tequila producers to know and brands you need to explore, from giants of the industry like Patrón and José Cuervo to traditionalists, artisans, and innovators, including Tapatío, Siete Leguas, Ocho, G4, and Cava de Oro. The real deal with so many celebrity tequila brands, a phenomenon that started with Bing Crosby. How to set up a tequila tasting. A complete guide to tequila tourism, including dos and don'ts for visiting the town of Tequila, best times to go, essential stops, and a glossary of Spanish. Oh, and a recipe for a best-ever margarita, plus three other classic tequila cocktails, including the Rolling Stones' favorite, the tequila sunrise. With its striking visuals and appealing package, A Field Guide to Tequila is a go-to reference that felicitously also feels like a real gift book--and vice versa. |
Author: Szczech, Clayton J
Publisher: Artisan Publishers
Binding: Hardcover
Pub Date: 2023-10-03
BISAC: Cooking|Beverages|Alcoholic - Spirits|Cooking|Reference|Technology & Engineering|Food Science|General
Subjects: Tequila
Weight: 1.3 lbs
ISBN: 9781648291487
ASIN: -
SKU: SP-9781648291487